Environmental Scan: Miami Hurricanes Football Team

A marketing plan: Provide a detailed description of the product Miami Hurricanes Football Team and the entities it is a part of.
Define the marketplace and the various segments that you wish to reach in that market in regard to customers and corporate partnerships. Be specific in stating how wants and needs are being met.
Gather data from multiple sources. These may include but are not limited to:
Personal interviews with informed sources;
Academic, professional, or relevant popular literature;
Organizational records; and
Organizational promotional communications (e.g., news releases, websites, tweets).
All sources are to be cited in the text of the paper, and a complete list of references must be included at the conclusion of the paper.