Analyzing Social Responsibility

Instructions

Each part should be 12 paragraphs in length. For this discussion, use the company Red Bull GmbH that you chose in Module 2 to conduct your Marketing Plan project on. This will help you dive deeper into information on that specific company.

Part 1: Current Status
It is no longer acceptable for businesses to disregard issues related to ethics and social responsibility. Conduct research and briefly describe what your organization is doing now with regard to corporate social responsibility and pursuing sustainable business practices.

Think broadly about what to consider: philanthropy, energy conservation, sustainable supply chains, reducing carbon footprint, fair trade, community service, volunteerism, etc. Please cite any additional sources used in your response.

Part 2: Recommendations
Based on your understanding of the organizations goals, what recommendations do you have for how to create a more ethical, socially responsible, and/or sustainable business? What practices do you recommend the organization pursue?