Please read the report titled ” Leveraging Brick-and-Mortar Retail to Weather the Storm and Build the Omnichannel Future”. Refer to the content in your report to defend and clarify your opinions. (And yes, please feel free to agree and or disagree).
Write an essay formated response (minimum 500 words or video recording) to the following questions:
After reading the report, what would your brief advice to a company just starting out as a brick and mortar apparel retailer? Can you still be an apparel retailer in today’s environment and survive without an Omnichannel strategy?