I. Operations Management: In this section, you will assess the history and trends of operations management, focusing on the business or company from
your business plan in the Marketing and Strategy course. Specifically, you should:
a) Assess the significant forces that have shaped operations management in recent history. How did these forces impact the business operations of
your company? If your company does not yet exist, how do you envision these forces will impact the business operations of your company?
b) Critique the key obstacles and issues that confronted company management during the evolution of operations management into the modern
era. How did your companys management handle these obstacles? If your company did not exist then, how do you think they would have
responded to these issues?
c) Assess changes to operations management philosophies and organizational structures in response to the evolving complexity of business
operations. In other words, what has changed and why?
d) Analyze the business operations of your selected company. Consider questions such as these in your response: What organizational processes
does the company use? How do the business operations support the strategic plan, mission, and vision of the company? What factors affect
productivity and profitability?
e) Determine the key trends in production, quality, resource, and information management with a focus on the business operations of your
f) Assess the impact of these key trends on the business operations of your selected company and on the business product, service, or other idea
in your business plan.
II. Operationalization: In this section, you will discuss the operationalization of a business opportunity, specifically the business product, service, or other
idea from your business plan in the Marketing and Strategy course. Specifically, you should:
a) Project the potential costs, risks, and benefits of operationalizing your business idea. Your projections should be supported with rationale.
b) Develop a work breakdown structure for your business idea. Your work breakdown structure should include at least three tasks with at least
three subtasks each.
c) Provide a narrative justifying each task and subtask that is part of your work breakdown structure.
d) Identify key milestones, deliverables, and resource requirements associated with operationalizing your business idea based on your work
breakdown structure. The key milestones, deliverables, and resource requirements should be supported with an explanation of how they will
help the project meet scope-time-cost objectives.
e) Assess potential obstacles and impediments to meeting scope-time-cost objectives of the project, supporting your assessment with rationale.
f) Determine appropriate risk mitigation strategies to address the obstacles, impediments, and risks you have identified.
III. Life Cycle: In this section, you will discuss the life cycle of your business product, service, or other idea from your business plan in the Marketing and
Strategy course. Specifically, you should:
a) Describe the life cycle of the business idea. Focus your response on the future of the business idea, specifically on its growth and eventual
b) Assess the profit generation and cost-saving opportunities associated with the business idea based on the life cycle you described. Your
assessment should be supported with rationale.
c) Determine a phase-out plan for your business idea that ensures a sustainable solution that makes way for future innovation and profit streams.
Ensure that you justify the steps in your plan.