Brand personality – dating profile

Brands are not products, nor are they simply logos. Brands exist in the minds of consumers. One of the best ways to conceptualize a brand is to think of it as a person a living, breathing, changing, dynamic being.

Therefore, before you begin creating an advertisement for a brand, it is essential that you understand the brand inside and out.

So, choose a brand and conceptualize it as a person by creating an online dating profile for it. Look at sites like match.com for examples of profile questions, and create a profile for your brand using that as your guide. If your brand were a person, what would his/her likes be? Dislikes? Favorite activities? How old would he/she be? Where would he/she live?