Components of Marketing

This week, you will compose a PowerPoint presentation explaining the marketing components related to private practice. Your audience is a group of recent Marriage and Family Therapists graduates and licensees looking to develop or expand their private practice. They are attending a workshop hosted by the local chamber of commerce, which is looking to build its networking base to include MFTs. Feel free to use keywords from the following questions/prompts as a guide to organize and title your slides:

Explain how the 4Ps of marketing relate to therapists in private practice.

Discuss how networking within communities and creating an online presence help increase private practice success.

Examine how your image and reputation influence your marketing approach.

Explain how tracking your referrals and outcomes inform your marketing strategies.

Identify your elevator speech.

Provide three examples of marketing strategies and tools informed by technology/web-based tools.

Summarize the benefits of marketing and how it can enhance their private practice.

Include speaker notes and incorporate appropriate graphics for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists.

Length: 12 slides (PowerPoint) not including title and reference slides

Notes Length: 200-350 words for each slide or transition