Consumer behavior and digital insights

Hi there is a piece of coursework that needs doing. Its a case study that needs to be analysed and answered. The case study is attached with what needs to be done. I will also be attaching a sample paper from a few years ago. Its needs to be in that order and to that spec. You will need to include 10 journal articles and imply them when needed. You will also need to reference them at the end.
1400 WORDS /5 PAGES