This activity provides an opportunity to apply the concepts of judgment and decision making
under low consumer effort situation. Work in a group of no more than five. Select two
examples of frequently purchased grocery store brands of your choice (e.g., a box of crackers,
a candy bar, a cola can). You main task is to analyse the brands present marketing initiatives
(based on the 4Ps) and proposing marketing initiatives that will utilize the concepts relating
to consumer decision making and involvement. Questions to be answered:
a) What can be done to enhance or alter this products packaging to help it break through
the clutter on grocery store shelves?
b) How can consumers be encouraged to spend more time considering this brand?
c) What would you propose be done to increase the likelihood that this brand will be
selected in the supermarket?