Discussion: LinkedIn and Personal Branding

The discussion this week is based on the Zoom conference we held a couple of weeks ago.  Years ago, well-known author and management guru, Tom Peters wrote an article for Fast Company titled: A Brand Called You (Links to an external site.) https://www.fastcompany.com/28905/brand-called-you Links to an external site.. From that point forward, we have learned that important branding lessons for products can and should be applied to our personal brands. LinkedIn is one of the best social platforms for personal branding, connecting and sharing, and is regarded as the network for professionals.

For this discussion, lets look at your personal brand.

Before participating in the discussion, please update or create a LinkedIn account to assist in building your professional network. The following infographic will help you get the most from your LinkedIn profile:  Your Ultimate LinkedIn Cheat Sheet https://curatti.com/linkedin-cheat-sheet/ (Links to an external site.)Links to an external site..

After you have created or updated your profile, you are ready to participate in the discussion. Please begin your initial post by providing a link to your LinkedIn profile. If you created a new profile, share what information you chose to highlight about yourself and how this information makes your profile more appealing. If you made changes to an existing profile, share any changes you have made and how those changes make your profile more appealing.

Note: if you do not wish to participate in posting your profile on LinkedIn for this discussion, you can instead create some posts on the benefits of LinkedIn.