Word Count: 2100-2300 words
Write a formal essay discussing ONE of the following questions:
1. Discuss and evaluate the relevance today of the different conceptions of media audiences with reference to a specific medium or communication technology.
2. Discuss the relationship between identity, agency and media consumption.
Indicate clearly at the start of your essay which question you are attempting.
Present your discussion as an engagement with the key debates presented in the readings for this unit. This means identifying if there are competing ideas or positions and giving adequate representation of views that challenge your position (and/or challenge common- sense or widely accepted views). You do not need to argue in support of any particular position, but if you do, you should support that argument with an engagement with the strongest counter-arguments to your positions. Draw on the relevant sources from the set readings as well as from further LIBRARY research.
**You must directly cite at least SIX sources, including at least FOUR of the readings list (Provided).