Management

The company analysis project is intended to simulate the strategic decision-making process relative to the company that you have chosen to examine. In addition to applying the strategic decision-making techniques that have been discussed in class, this project will also give you experience collaborating with colleagues(classmates)to produce a professional product that will be assessed by your boss (me) and your fellow colleagues.

Written Project Outline:

Executive Summary
Overall summary of the project

Current Situation
A Current Performance
B. Strategic Posture

External Assessment
(EFAS)
(Minimum # of factors: 6 opportunities & 6threats)
Tools to consider when identifying external factors:
STEEP Analysis
Industry/Task Environment analysis Five Forces
(high, medium, low)
C. Key factors in the immediate environment (e.g. stakeholders, competitors, etc.)

Internal Assessment (IFAS)
(Minimum # of factors: 6 strengths & 6 weaknesses)Tools to consider when identifying internal factors:
a.Strategic Resources and Capabilities (VRIO)
b.Core and Distinctive Competencies
Financialincluding key ratios
D. Marketing, Human Resources, Operations, Culture, Structure, etc.

Analysis of Strategic Factors (SFAS) (10 Total factor minimum)

Strategic Alternatives and Recommended Strategy
a. Alternatives
I. Minimum of three mutually exclusive alternatives
consider growth,
stability, retrenchment
Ii. Pros and cons of each

b.Recommendation-Justify

Implementation and Evaluation of your final recommendation
Proposed implementation plan including appropriate programs and tactics.
B. Proposed evaluation plan including 2 contingencies.