Managing Stakeholder Communication
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Define tools, and techniques of manage stakeholder communication.
Use the assigned case study “Tylenol Poisonings” to answer the following questions:
How important is effective communication during a crisis?
How important is stakeholder relations management during a crisis?
Should a company immediately assume responsibility for a crisis?
How important is response time when a crisis occurs?
How important is it to show compassion for people that may have been injured?
How important is it to maintain a paperwork trail?
How important is it to capture lessons learned?
