Marketing Theories Profile
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Complete the Marketing Theories Profile template, including five marketing theories that integrate germinal and current research.
Consult the Week 2 Electronic Reserve Readings for a preliminary list of articles that can assist with this assignment.
Assess and justify the business applicability of each theory:
Marketing mix theory
Consumer behavior theory
Segmentation theory
Relationship marketing theory
Social marketing theory
Note: Write 300 words or less for each marketing theory. Your completed Market Theories Profile should not exceed 1,500 words.
Include a minimum of one APA reference for each theory. Do not use direct quotations in this assignment; all paraphrasing must be in your own words and cited according to APA guidelines.
