Information collection: Use company websites or https://www.comparably.com/ to find the purpose or vision statement, mission statement, and statement of values for the two firms your team study. Put this information into Table 1. Make sure you put the source of these information in the footnote of the page where you quote the information.
Table 1. Purpose, mission, value, and goals of companies
Purpose or vision statement
Is this purpose/vision customer-oriented, product-oriented, employee-oriented,
Is this purpose/vision statement inspiring and lasting?
Does the mission statement involves specific actions pertaining to its purpose/vision
Statement of values
Which of the values are hardest to stand the test of financial downturns?
2. Discussion question: Which one of the two companies has a better vision or purpose statement? Explain your reasons