Read Case 1-1 Google, Inc in Corporate Communication

Read Case 1-1 (“Google, Inc.”) in Corporate Communication . Consider this case from the perspective as a Google employee. As Google continues to grow, there may or may not be some impact on its corporate structure and founding philosophy. How would you use Peter Senge’s five disciplines to (1) understand the changing environment at Google, (2) assess the major events influencing the changes, and (3) adapt to the changes? According to our text in Module 1, Senge’s Five Disciplines include: systems thinking, personal mastery, mental models, shared vision, and team learning. He suggest when these disciplines are applied companies can adapt to the environment without compromising principles. In his book The Fifth Discipline , Peter Senge further explains the five disciplines (University of Massachusetts Amherst, 2014)


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