Your paper should be double spaced and, importantly, contain a minimum of 8 citations from our course resources, applying the principles from these chapters to the material you are presenting. Remember to link your citations to a list of references which should be the last page of your paper.
If, for instance, if you choose to explore the success of a products new marketing campaign, lets say, Chipotle, your source for background on Chipotle (their own website) would not be one of your two marketing sources, although it should be included in your citations. However a newspaper article on Chipotle would be considered an outside source, as would other news or academic sources. As always, Wikipedia is not considered an academic source.
This research paper should be well-written, contain no grammatical or spelling errors, and should contain (at the very least) an introduction including a thesis statement, 3 supporting sections, and a robust conclusion.