In no more than 4 pages (exhibits not included): 1.- Develop a timeline with the evolution of the businesses of LeBron James, including any external factor that may have affected those businesses positively or negatively 2.- Looking at the timeline, try to explain the evolution you can see in the Business Model Strategy of LeBron James. What may motivate his launch of each of the businesses? 3.- Estimate how his media business could evolve in the future (BE CREATIVE!) 4.- Provide an example of any other similar strategy developed in any other country or industry by any other personality, remarking the similarities and differences.
Case : LeBron James: Building a Hollywood empire (Harvard Case)