Reading the case and analysis the strategy
Consider where you want to be and how to get there.
What is your goal? How will you measure it? Why have you chosen this goal?
What is your strategy for achieving this goal/how will you get from today to your goal state? Justify your decision with facts and analysis.
Outline the big creative message that you will use to persuade customers. This could be a campaign tagline (for example, Real Beauty from Dove, Wheres the Beef? from Wendys, Share a Coke from Coca Cola). New: provide background on your development process. What inspired this positioning statement? What are you trying to convey?