Theme Park Product and Souvenior
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Please pick any theme park merchandise/souvenir product (you can look up for ideas on the web), and
answer the following questions (one paragraph per question)
1. Describe this product in terms of its three levels of product = core value/need, actual product, and augmented product.
2. Which consumers would be the main target market(s) for this product?
3. List the possible direct and indirect competitors for this product
4. Based on your knowledge of competing brands, how has this product been differentiated in the market?
