1. What role can third party logistics play in the CCL e-commerce initiative? Is it a viable alternative to Sheahans private fleet/pool distribution strategy?? 2. What type of 3PL service provider is best suited to serve the CCL e-commerce customers? Why? 3. Should Howard and Tatar consider the use of an integrated 3PL? Why or why not? not? 4. If CCL decided to add installation services to its e-commerce initiatives, what types of 3PL service provider should be used? Why?